Expedia's "Find Your Travel Companion" Commercial
I saw this commercial half asleep the other night, and quickly scrambled to jot down a few notes before I fell asleep. It was just that good. I really like this commercial and I can tell you why in a very brief blog post:
1. It puts the product into a realistic context.
I don't know why so many businesses miss this...but they often do not give enough context for their product. Make it relatable! Make me understand WHY I really need this. And don't overcomplicate it. (i.e. AT&T's crap commercials) I see how this Expedia product works, and why it might benefit me. No other bullshit.
2. Sweet and to the point!
It's 31 seconds long. Perfect! Throw me something then get out of my face. I hate ads, but if I have to watch them, make them short, convey your message and move on. It's like a sales person cold calling you at your house. They start talking and explain why they are calling, and usually they don't stop, unless you cut them off. This video is like the sales rep that calls and goes, "hey this is what I'm selling, you know what to do if you like it."
3. Fantastic visual storytelling.
There isn't a narrator, an actor or spokesperson talking at me, only a catchy little song and great cinematography. I like the angles, the first person POV, and the pace at which the story progresses: set the scene, wham bam, thank you ma'am. Expedia.
4. The product is the central character.
It's silly when a physical product is made a "supporting role" in commercials to humans. Businesses are too focused on human talent for commercials and not focused enough on giving their product that "star talent." Well don here, Expedia.
Well done guys!